Bitly Terms Scorecard

Grade C+ — Standard consumer terms (score 65/100)

Bitly forces binding arbitration, claims a perpetual license to your content, and reserves the right to modify terms without notice.

Forced arbitration, broad content license, and unilateral term changes.

Terms at a glance

Sells your data
NO
Forced arbitration
YES
Trains AI on your content
UNCLEAR
Collects biometric data
NO
Shares data with government
LIKELY
Easy to cancel
YES
Tells you before changes
NO
Deletes data on request
YES

What the terms actually say

Section 12.1.3 — Arbitration of Disputes

YOU AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION, AND YOU ARE WAIVING YOUR RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION.

You are forced into private arbitration and cannot join class action lawsuits or have a jury trial.

Section 4.2 — Customer Materials

You hereby grant to Bitly an irrevocable, perpetual, non-exclusive, sublicensable, transferable, royalty-free, worldwide license, to use, copy, import, display, reproduce, perform, distribute, create derivative works, alter or modify all URLs and other information provided by You.

Bitly takes a permanent, global license to your content that they can use for any business purpose.

Section 1.1 — Modifications

Bitly reserves the right, in its sole discretion, to modify or replace this Agreement at any time. ... By continuing to access or use the Bitly Services after the Last Updated Date, you are indicating that you agree to be bound by the modified Agreement.

Bitly can change the rules at any time, and your continued use counts as your agreement to the new terms.

Section 10 — Indemnity

You will defend, indemnify and hold harmless Bitly, its parents, subsidiaries, affiliates and their employees, officers, directors, representatives, contractors, customers, business partners, successors and assigns from and against any third party claims.

You are responsible for paying Bitly's legal costs if they get sued because of your actions or content.

Section 8 — Data Processing

Bitly shall, on the written request of Customer, return all Customer Personal Information to Customer and/or at Customer’s request delete the same from its systems.

You have the right to request that Bitly delete your personal data from their systems.

Last reviewed 2026-08-04 under rubric v3.5.

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