Grade B- — Mostly fair (score 70/100)
Bitly's terms include significant legal restrictions, including a perpetual license to user content and a mandatory arbitration clause, though they provide clear data deletion rights.
Forced arbitration, perpetual content license, and unilateral term changes.
YOU AGREE THAT DISPUTES BETWEEN US WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION, AND YOU ARE WAIVING YOUR RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION.
Users are forced into private arbitration and waive their right to participate in class action lawsuits.
You hereby grant to Bitly an irrevocable, perpetual, non-exclusive, sublicensable, transferable, royalty-free, worldwide license, to use, copy, import, display, reproduce, perform, distribute, create derivative works, alter or modify all URLs and other information provided by You.
Bitly takes a permanent, global license to your content that they can use for any business purpose.
Bitly reserves the right, in its sole discretion, to modify or replace this Agreement at any time. ... By continuing to access or use the Bitly Services after the Last Updated Date, you are indicating that you agree to be bound by the modified Agreement.
Bitly can change the rules at any time, and your continued use counts as your agreement to the new terms.
Bitly shall, on the written request of Customer, return all Customer Personal Information to Customer and/or at Customer’s request delete the same from its systems.
You have the right to request that Bitly delete your personal data from their systems.
Last reviewed 2026-08-14 under rubric v3.5.