Grade B — Fair terms (score 79/100)
Tapad provides clear, accessible opt-out mechanisms for its data graph, but reserves the right to modify its privacy policy at any time without direct user notification.
Data broker with clear opt-out tools but broad unilateral change rights.
Tapad may modify this Privacy Notice at any time at its sole discretion.
The company can change its privacy practices whenever it wants without sending you an email or alert.
As described in this Privacy Notice, we sell (as defined under applicable privacy law) and share the data that we maintain in the Graph to our Clients and our Partners.
Tapad sells and shares the data it collects about your device connections with advertisers and other third parties.
We may share Personal Information when we believe such action is appropriate to comply with the law (e.g., legal process or a statutory authorization)
The company reserves the right to share your information with government or law enforcement agencies.
Tapad provides all consumers with certain privacy rights, including... the right to delete your personal information.
You have an explicit right to request that Tapad delete your personal information.
Tapad does not retain device-level data... for any longer than necessary, at a maximum of ninety (90) days from the date Tapad receives the data
The company has a defined, limited retention period for the data it collects.
Last reviewed 2026-07-31 under rubric v3.5.