Grade D — Sign with caution (score 56/100)
Forces binding arbitration (mail-only opt-out), grants itself a perpetual irrevocable license to all user content, waives jury trials, and caps liability at zero for a free service.
10 red flags: forced arbitration, perpetual content license, jury waiver, and more.
YOU AND KELLEY BLUE BOOK AGREE THAT ANY CLAIMS OR DISPUTES ('Claims') THAT ARISE OUT OF OR RELATE IN ANY WAY TO THESE TERMS, KBB.COM, OR THE SERVICES (INCLUDING BUT NOT LIMITED TO BILLING DISPUTES) ('Claim' or 'Claims') SHALL BE RESOLVED BY FINAL AND BINDING ARBITRATION OR IN SMALL CLAIMS COURT.
Any dispute with KBB must be resolved by private arbitration, not in a court of law.
Such written notification must be sent to by mail with a tracking number to Kelley Blue Book, 217 Technology Dr Irvine, CA 92618, Attn: Legal Department/Opt-Out
You can opt out of arbitration, but only by physically mailing a tracked letter within 30 days.
you grant us, or anyone authorized by us, an unrestricted, non-exclusive, worldwide, royalty-free, perpetual, irrevocable, license to use, modify, perform, display, broadcast, reproduce, create derivative works from, transmit, sell or otherwise use, exploit or distribute, at no cost whatsoever, all such material
KBB keeps an unlimited, permanent right to use, sell, or modify anything you post, with no payment to you.
You and Kelley Blue Book expressly and knowingly WAIVE THE RIGHT TO TRIAL BY JURY.
If arbitration ever fails, you still cannot demand a jury trial.
You agree that any claim, demand, or cause of action arising out of or related to the Service or your access or visit to KBB.com or these Terms must be filed by you within one (1) year after such claim, demand, or cause of action arose, or it is forever barred.
You must file any lawsuit within one year or you permanently lose the right to sue.
you are agreeing to indemnify Kelley Blue Book... and hold them harmless from any and all claims and expenses, including attorney's fees, arising from your use of the KBB.com Web site
You must pay KBB's legal fees and any damages if your use of the site causes a claim against them.
Kelley Blue Book may occasionally update or change these Terms, so we encourage you to view them often. Your continued use of the Service constitutes your agreement to these Terms and any updates.
KBB can change these terms anytime, with no obligation to notify you.
the liability of Kelley Blue Book... will not exceed the amount you paid, if any, for the use of KBB.com or the Services
Because KBB.com is free, KBB's liability for any harm is capped at zero dollars.
Kelley Blue Book reserves the right at any time... to modify, update, suspend or discontinue all or part of the Service for any reason with or without notice to you.
KBB can suspend or terminate your account at any time, for any reason, without notice.
The Terms and the relationship between you and Kelley Blue Book shall be governed by the laws of the State of California without regard to its conflict of law provisions.
California law governs this agreement, even if you live elsewhere.
Last reviewed 2026-08-13 under rubric v3.5.