Contentsquare Terms Scorecard

This assessment covers the linked Combined.

Grade B — Fair terms (score 79/100)

Contentsquare provides robust security and an explicit no-sale pledge, though it retains broad rights to use customer data for internal development and machine learning.

Strong security and no-sale pledge, but broad feedback license and data usage.

Terms at a glance

Sells your data
NO
Forced arbitration
UNCLEAR
Trains AI on your content
YES
Collects biometric data
NO
Shares data with government
NO
Easy to cancel
NO
Tells you before changes
NO
Deletes data on request
YES

What the terms actually say

Section 5.5 — Data Use

Customer authorizes and grants Contentsquare and its Affiliates a non-exclusive, perpetual, worldwide, royalty-free, right and license to (i) compile, access and use Customer Data, strictly in order to research, develop, modify, improve or support the services... (iii) collect and use Usage Data for its business purposes, including... developing, training and improving its products and services

The company claims a perpetual, worldwide license to use your data to train and improve their AI and machine learning models.

Section 3.4 — Feedback

Customer grants to Contentsquare and its Affiliates a royalty-free, fully paid, sub-licensable, transferable... non-exclusive, irrevocable, perpetual, worldwide right and license to make, use, sell, offer for sale, import, and otherwise exploit Feedback

Any suggestions or ideas you provide are owned by the company forever, and they can sell or use them without compensating you.

Section 5.5 — Data Use

In no event shall Contentsquare or its Affiliates sell Customer Data to third parties for any marketing or advertising purposes whatsoever.

The company explicitly pledges not to sell your data to third parties for marketing or advertising.

Section 5.4d — Retention

Contentsquare shall delete or anonymize Visitor Data, by default no later than thirteen (13) months from its collection

The company commits to a specific 13-month retention period for visitor data.

Section 11.13 — Entire Agreement

The Agreement may be changed only by a written agreement signed by the Parties’ authorized representatives.

The terms can only be modified through a formal written amendment signed by both parties.

Last reviewed 2026-10-30 under rubric v3.6.

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