Grade B+ — Fair terms (score 80/100)
Amazon provides clear controls for managing interest-based advertising and cross-service data usage, though it explicitly uses activity history for ad profiling.
Transparent about ad tracking. Allows user control over ad personalization.
Allows us to use personal information from any Amazon service to personalize the ads we show you on other services
Amazon aggregates your activity from various services (like Alexa, Kindle, and Prime Video) to target ads to you across the web.
These cookies allow us to work with approved third parties in the process of delivering content, to measure ad effectiveness
Amazon shares your interaction data with third-party advertisers to track how well their ads perform.
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You have a dedicated, accessible dashboard to manage your advertising preferences.
Last reviewed 2026-08-18 under rubric v3.5.