Grade B — Fair terms (score 76/100)
Shares user information with third-party advertising partners for interest-based ads and stores persistent cookies with no clear retention period, while ignoring Do Not Track signals.
3 flags. Data shared with ad partners. Persistent cookies have no defined retention period.
We, our service providers, and our third-party advertising partners may collect and use your personal information for advertising purposes. ... may use cookies and similar technologies to collect information about your interaction including data described in the privacy policy section of the Privacy Policy with the Service, our communications
Kwai and its third-party advertising partners track your activity across its service and other online services over time to deliver targeted advertising.
We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on third-party platforms.
Kwai shares user data with advertising partners so they can target ads to users or look-alike audiences on third-party platforms.
Cookies used on our sites include "session cookies" that are deleted at the end of a session, "persistent cookies" that are retained for longer periods of time,
Some cookies remain on your device for an unspecified, potentially indefinite, period of time.
We currently do not respond to "Do Not Track" or similar signals.
Kwai ignores the Do Not Track browser signal, so enabling DNT in your browser will not stop their tracking.
If we make material changes to this Cookie and Similar Technologies Policy, we will notify you by updating the date of this Cookie and Similar Technologies Policy, posting it on the Service ... effective upon our posting the modified version
For material changes, Kwai will update the document date and post the new version, with an effective date at posting time.
Last reviewed 2026-07-28 under rubric v3.5.